Occi

Occi transposes web cookies in the real world. By tracking the paths of shopping carts with a cutting edge technology (no smartphone needed!), we provide a brand new way to understand and interact with every consumer in real time inside a large retail store. In the US, the brand advertising market in-store is ten times larger than online, yet dated methods are still used to understand the in-store consumer. Hence, Occi takes its inspiration from the successful aspects of online technology to enables large retail stores and brands a powerful system that:  • Increases the user experience by providing similar tools as the online store; • Drastically raises the value of advertising in-store by sending targeted ads at the moment of the purchase decision in front of the product; • Computes a completely new set of marketing analytics that are much more consumer-focused than the ones available today.