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RueCentrale is the first loyalty mobile app fully dedicated to local merchants: - consumers follow their favorite local merchants through RueCentrale geolocalized app; - the followed merchants can then directly send on their customers' smartphones their news, best deals, invitations… through a dedicated back office (internet / tablet / smartphone) in less than 1mn! - in addition, merchants can create their loyalty card, automatically integrated into their profile within the app It's as simple as that!