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FACTS : 1-People connect more emotionally with real life stories than with advertising 2-Great real lifestyles are the best way to create buyer desire 3- Ecommerce is merely product catalogues = conversion rate are very low. $Billions are spent in advertising with very low results. How is the last time you clicked on a banner ad ? Style and the City first iOS app featuring street style stories (stylish people in their real life), was a first success : - 300 000 addictive users without any promotion -14 to 20 min per session - 93% user retention - amazing user reviews The new SATC story telling mobile commerce app will offer to : Users : 1- Great street style & lifestyle stories to save and shop from. Brands : 1- Improve their branding by posting great stories 2- Save money by micro targeting fans 3- Make money by selling they products