SweetCycle

The first boutique indoor cycling full-body studio in Paris, France. Aiming for November 2014 launch. Passionate musician & athlete, Jess King arrived in Paris several years ago and discovered an inspirational cardio workout studio nowhere to be found. She soon observed the successful launch of Crossfit Paris, and through her work helping launch the Nike Run Club in Paris, Jess witnessed firsthand the steady growth of fitness trends in Paris, and knew she needed to fill an important void by creating an effective and purely positive workout that genuinely "connects" with the public -- something that is as 'kickass' a workout as it is fun, addictive and effective. Jess King connected with Florian Delhorbe, acclaimed French life coach & sports trainer (on French TV) and the two developed SweetCycle: A NYC-style workout (with "a French touch"). Former President of LVMH on Board of Advisors. * 330K E raised. Aiming for 500K total. * Business plan available upon request.